SigFig vs. Betterment — Overview
With automated portfolio management becoming more popular, choosing between the many robo-advisors available today might be difficult. Yet choosing the right financial advisor — automated or otherwise — is one of the most important things you can do to improve your personal finance situation. SigFig and Betterment are two of the robo advisors with financial planners. In this review you’ll learn the features, pros and cons of each platform and decide which is best for you.
TD Ameritrade was acquired by Schwab in 2019. In 2022, all TD Ameritrade accounts will begin transfer to Schwab.
- SigFig vs. Betterment — Overview
- Top Features
- Quick Overview
- What is SigFig?
- What is Betterment?
- SigFig vs. Betterment — Who Benefits?
- SigFig vs. Betterment — Fees and Minimums
- SigFig vs. Betterment — Deep Dive
- SigFig vs. Betterment — Which is Best? The Takeaway
- More Comparison Articles
*Disclosure: Please note that this article may contain affiliate links which means that – at zero cost to you – I might earn a commission if you sign up or buy through the affiliate link.
|Overview||Robo advisor that manages investments held at TD Ameritrade, Charles Schwab, or Fidelity||Goal based robo advisor with financial advisors, strategy portfolios and crypto|
|Minimum Investment Amount||Free financial tools - No minimum|
Paid investment management - $2,000
|Digital - No minimum |
Premium - $100,000
|Fee Structure||Portfolio tracker - $0.00|
$10,000+ account value - 0.25% AUM
$2,000 - $10,000 - $0.00
|Digital - 0.25% AUM |
Premium - 0.40% AUM
|Top Features||Free portfolio tracker|
Management in existing accounts at TD Ameritrade, Charles Schwab, and Fidelity
Financial advisors for basic money questions
|Digital and live investment management with CFP advisors |
Socially-responsible, income, tech-enhanced, crypto and smart beta portfolios
|Investments||Low-fee ETFs from diverse asset classes||Low-fee ETFs from diverse asset classes |
Tech, ESG, income focused strategies
|Promotions and Website||Free portfolio tracker|
First $10,000 managed for free
|Visit website |
Refer a friend promotion
- SigFig is for you if you want to keep your current investments at Fidelity, TD Ameritrade, or Charles Schwab.
- Betterment is for you if you want to take advantage of the $0 account minimum.
- Cost conscious, small investors with $2,000 might prefer SigFig as they charge $0 account fees on your first $10,000.
- Those interested in cryptocurrency will want to go with Betterment.
- Both offer access to financial advisors.
What is SigFig?
SigFig is a unique robo-advisor. Instead of offering its own platform for its managed portfolios, SigFig serves as a portfolio tracker and management system for accounts held elsewhere. Currently, they provide investment management for portfolios held at Charles Schwab, TD Ameritrade and Fidelity. This is great for investors that don’t want to transfer their assets to an outside custodian.
Users complete a risk, financial goals and timeline questionnaire. Your responses will determine the composition and risk level of the portfolio, with more conservative investors owning more cash and fixed investments and younger more aggressive investors owning a greater allocation to stock ETFs. When percentage allocations deviate from your target, the platform automatically rebalances the assets to keep it in line with your preferences. After linking your investment account to SigFig, the investment management is performed by them, no need to transfer your investments.
Anyone can link their accounts and use SigFig’s free tracker to see how their investments are performing across different brokerages. This free service, which does not include any financial advice or portfolio management, is similar to the portfolio tracker offered by Personal Capital.
SigFig is worth a look for clients of Schwab, TD Ameritrade or Fidelity looking for a digital investment manager, with financial advisor access and investment portfolio tracking. Investors get the first $10,000 managed for free, a bonus for cost-conscious investors who have the required $2,000 minimum in their account. All paid clients have access to a financial consultant to discuss their financial goals.
SigFig Top Features
- Unlimited human financial advisors
- No need to move investments between brokerages; Charles Schwab, TD Ameritrade, and Fidelity portfolios are supported
- Tax-loss harvesting
- Free portfolio tracking tools
- Free account management for accounts under $10,000
What is Betterment?
Betterment is the largest independent robo-advisor on the market and excellent for goal-based saving and investing. It is also one of the earliest robo-advisors. Like most digital investment advisors users complete an initial risk, goals, and time period questionnaire. The answers will drive the portfolio selection. When assets deviate from the desired percentages, the platform automatically rebalances to keep you on track.
Not content to rest on its laurels, Betterment continues to innovate and improve. Most recently, Betterment acquired cryptocurrency firm Makara. This means that cryptocurrency offerings will soon be joining a host of other features offered by Betterment.
Betterment is known for it’s goal planning features with the opportunity to invest and save for multiple goals. The dashboard also shows you if you’re on track to meet your goals and offers suggestions on how to improve when you’re off-track.
Betterment Digital is the all digital investment platform with no minimum amount required. The low-cost financial advice packages are accessible to provide guidance for specific planning questions. While Betterment Premium requires $100,000 and offers unlimited financial advisor access. All clients can access to certified financial planners, socially-responsible investing, smart beta portfolios and an innovative technology portfolio.
Betterment Top Features
- Socially-Responsible Investments
- Smart Beta Portfolios
- Human financial advisors
- Tax-loss harvesting
- Reasonable fees and no minimum investment for Betterment Digital
- Cash Reserve-high yield cash and Checking
- Cryptocurrency — coming soon!
RoboAdvisorPros readers promotion: Use the link below to access FREE investment management offer.
SigFig vs. Betterment — Who Benefits?
SigFig is a good option for investors who have their brokerage accounts at TD Ameritrade, Fidelity, or Charles Schwab. Such clients can get investment advice for these accounts without moving their portfolios to a new firm. Although, Schwab and Fidelity offer their own robo advisors, while TD Ameritrade’s offer has been replaced by Schwab’s digital advice solutions.
Betterment is the way to go if you have a low initial investment. Betterment Digital doesn’t have any account minimum, so it’s great for beginners!
If you have between $2,000-$10,000 to invest, SigFig is a great option. They do not charge account management fees on your first $10,000, after which you’ll pay 0.25% of asset value, the same as with Betterment.
If you’re looking for cryptocurrency, Betterment is also the way to go. Their recent acquisition of Makara means that crypto offerings are on their way.
Those who want financial advisors will be happy with either service.
Those seeking ESG-sustainable portfolios, smart beta factor portfolios and cash management, will opt for Betterment, as SigFig lacks those features.
SigFig vs. Betterment — Fees and Minimums
SigFig Fees and Minimums
There are no account management fees or investment minimums for clients who want to use the free financial planning tools.
For account management, SigFig’s minimum investment requirement is $2,000. You receive free management on your first $10,000; after that, you’ll pay 0.25% AUM.
Betterment Fees and Minimums
Betterment has two tiers: Betterment Digital and Betterment Premium.
The Digital plan does not have an investment minimum and costs 0.25% AUM.
Betterment Premium has a minimum requirement of $100,000. The fee for this tier is 0.40% AUM and features unlimited sessions with a financial planner.
One nice thing about Betterment is that if your account is valued over $2 million, your account fees will drop: Digital fees will decrease to 0.15% AUM, while Premium charges fall to 0.30%.
SigFig vs. Betterment — Deep Dive
What else sets these two options apart? There are a few things you need to know before deciding between Betterment and SigFig.
Betterment and SigFig — Human Financial Planners
Both robo advisory services offer digital and hybrid advice, but the accessibility at each is distinct. You can work with human advisors with either of these options.
At Betterment Digital, consumers can pay from $299 to $399 for an Advice Package with a Certified Financial Planner (CFP). Topics include financial check up, retirement planning, marriage planning, college planning and more.
Betterment Premium clients have unlimited CFP access.
All paying SigFig users can contact a financial consultant for basic platform and money questions.
SigFig vs. Betterment — Tax-Loss Harvesting
Both Betterment and SigFig offer tax-loss harvesting. This isn’t very surprising, however; many robo-advisors currently offer some version of tax-loss harvesting to their clients. Tax-loss harvesting is a strategy for taxable accounts that uses losses to offset gains, thereby reducing your total tax bill. Ultimately, this saves you money.
SigFig vs. Betterment — Investments
Betterment and SigFig both offer a standard array of exchange traded funds as part of their investment strategy.
Your investment portfolio consists of ETFs from asset classes such as U.S. and international stocks and bonds, U.S. treasury securities and real estate.
|Asset Class||Fidelity||TD Ameritrade||Charles Schwab|
|Treasury Inflation Protected Security||TIP||TIP||SCHP|
|Emerging Market Bonds||EMB||PCY||PCY|
|US Municipal Bonds||MUB||MUB||TFI|
|Developed Market International Stock||IEFA||VEA||SCHF|
|Emerging Market International Stock||IEMG||VMO||SCHE|
SigFig lacks the customization available at the Betterment portfolios.
Betterment offers a wider range of investment strategies and assets. An investment portfolio with Betterment will be made up of ETFs consisting of U.S. and international stock and bond ETFs including international emerging and developed market bonds. You’ll also find value leaning stock funds, shown to outperform during longer periods.
|U.S. Total Stock Market||VTI, SCHB, ITOT|
|U. S. Large-Cap Value||IVTV. SCHV, IVE|
|U.S. Mid-Cap Value||VOE, IWS, IJJ|
|U. S. Small-Cap Value||VBR, IWN, IJS|
|International -Developed Market||VEA, SCHF, IEFA|
|International - Emerging Market||VWO, IEMG, SCHE|
|U.S. High Quality Bnds||AGG, BND|
|U.S. Municipal Bonds||MUB, TFI|
|U.S. Inflation-Protected Bonds||VTIP|
|U.S. High-YIeld Corporate Bonds||HYLB, JNK, HYG|
|U.S. Short-Term Treasury Bonds||SHV|
|US Short-Term Investment-Grade Bonds||NEAR|
|International Developed Market Bonds||BNDX|
|International Emerging Market Bonds||EMB, VWOB, PCY|
Users seeking strategy and factor investing will appreciate the socially responsible – ESG investing, innovative technology, and smart beta options as well. Makara’s crypto investments will be available soon.
SigFig vs. Betterment — Socially Responsible Investing
Out of the two, only Betterment offers SRI options.
The Betterment SRI portfolio strategy can replace the Core portfolio and increases investments in companies that fulfill SRI criteria. There are three SRI options including Broad Impact, Climate and Social Impact.
SigFig vs. Betterment — Account Types
The platforms are comparable with regard to account types.
Betterment offers a wide variety of taxable accounts as well as retirement accounts (Traditional, Roth, SEP and rollover IRAs). You can also open a trust with Betterment.
SigFig accounts are comparable, offering both taxable accounts and IRA accounts (Traditional, Roth, SEP and rollover). SigFig can also manage your trust account.
Neither platform offers custodial or 529 college savings accounts.
Betterment vs. SigFig — Other Services
In addition to portfolio management for existing brokerage accounts at TD Ameritrade, Fidelity, and Charles Schwab, SigFig also offers a portfolio tracker. SigFig lacks any sort of cash management option, although investors can open cash accounts at Schwab or Fidelity.
Betterment, on the other hand, has a lot of other services available. These services include:
- Cash reserve – A fee-free high yield savings account insured up to $1 million.
- Checking account – A fee-free checking account with Visa debit card.
- Retirement planner.
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SigFig vs. Betterment — Which is Best? The Takeaway
When we look at the basic features, these two robo-advisors are fairly similar. Both offer access to a human financial advisor, although Betterment Digital customers need to pay a small fee for additional financial advise, and SigFig has consultants built into the fee. Each platform charges a reasonable management fee of 0.25% AUM. While these are low fees compared to traditional financial advisors, they’re certainly not the cheapest robo-advisors available.
Another commonality between Betterment and SigFig is that they use your risk tolerance, financial goals, and investment timeline to create a personalized, diversified portfolio. Like all robo advisors, when your investments veer from their target asset allocations, the portfolios are rebalanced back to their original percentages. Each platform also offers tax-loss harvesting.
Still, there are some major differences between the two robo-advisors.
You’ll need a bit more capital for investment management by SigFig. A $2,000 minimum will get you started, and your first $10,000 will be managed for free.
Additionally, if you already invest with Charles Schwab, Fidelity, or TD Ameritrade, then SigFig might be the best choice. You won’t need to move your assets to another brokerage, which saves you time and hassle.
If you’re looking for an investment account that also has access to other types of bank accounts, you’ll need to go with Betterment. The same goes for clients who want cryptocurrency or SRI options.
Betterment is also more accessible for smaller, beginner investors, with no minimum required.
Ultimately, your choice depends upon your specific preferences and financial needs.
More Comparison Articles
- SigFig vs. Personal Capital
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- Wealthfront vs. Fidelity Go
- Personal Capital vs Wealthfront
- SoFi Invest vs Wealthfront
- Personal Capital vs Quicken
- M1 Finance vs Schwab
- M1 Finance vs Robinhood
- SigFig vs Wealthfront
Disclosure: Please note that this article may contain affiliate links which means that – at zero cost to you – I might earn a commission if you sign up or buy through the affiliate link. That said, I never recommend anything I don’t believe is valuable.