Robo-Advisor Pros is your comprehensive and trusted resource for all of the latest robo and digital investing platforms. Started by an experienced investment portfolio manager and former university finance and investments instructor, we are committed to giving you top notch unbiased information about robo-advisors along with related fintech news and information. We review all the automated investing platforms in detail, giving you the latest information necessary to make an informed decision.

This site is for you if you’re curious about the newer investment platforms and:

  • Would like help with your investing, but don’t want to pay high fees and commissions.
  • Are interested in automated digital investing, guided less by emotion and more by research.
  • Want to plug in your risk tolerance and time horizon into a financial program and then sit back and let the algorithms choose your investments.
  • Would you like a combination of a human advisor, and a technology assisted investing platform.

If any of these investing solutions whet your appetite, then a robo-advisor may be for you.

What Is a Robo-Advisor?

A robo advisor is a financial planner or advisor that offers investment portfolio management services based on automated computer algorithms. Most of these systems were designed by financial experts, Nobel prize winners and well regarded academicians. The automated investment advisor premise is that with a systematized program, investment returns can be increased and costs minimized giving you a greater return with less risk.

The robo-advisors are not all alike. Here at Robo-Advisor Pros, we dig into the similarities and distinctions between the various platforms. We try out many of the platforms and give you honest feedback about the pros and cons of each provider.

For more answers, review our FAQ.

Who Is the Robo-Advisor Pros?

Barbara FriedbergBarbara A. Friedberg, MBA, MS

Barbara Friedberg, MBA, MS brings decades of finance and investing experience to this site. She is a former investment portfolio manager and taught Finance and Investments at several universities. Her published work includes Personal Finance; An Encyclopedia of Modern Money Management (Greenwood Press), Invest and Beat the Pros-Create and Manage a Successful Investment Portfolio and How to Get Rich; Without Winning the Lottery. Friedberg is publisher of the internationally recognized investing website, Barbara Friedberg Personal Her work is featured in U.S. News & World Report, Investopedia, Yahoo!Finance, GoBankingRates and many more publications.

Click here for direct access to all of Barbara Friedberg’s media mentions.

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