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List of Robo-Advisors 2023 – Top 34 Digital Investment Managers

Last Updated on January 2, 2023 by Barbara A. Friedberg, MBA, MS

Disclosure: Please note that this article may contain affiliate links which means that – at zero cost to you – I might earn a commission if you sign up or buy through the affiliate link. That said, I never recommend anything I don’t  believe is valuable

Robo-advisors have become extremely popular in the investment management sphere. This list of robo-advisors includes an introduction to the best 34 digital investment services. Also, you’ll find quite a bit of differentiation within the list of robo-advisors.

*Disclosure: Please note that this article may contain affiliate links which means that – at zero cost to you – I might earn a commission if you sign up or buy through the affiliate link.

You might wonder why you need a robo-advisor. Here are the practical reasons for using a robo-advisory service for your investment management:

  • You’re busy and you want your money professionally managed.
  • You’re drawn to the promise of sophisticated investment management services for a low fee.
  • You want to invest for a secure financial future and you need guidance.

Robo-advisors perform many of the same services as financial advisors, albeit at a lower cost. Popular robo-advisory services include:

Also, robo-advisors aren’t subject to the personal biases of a financial advisor and most computerized systems are based on well-regarded investment theory. In fact, several robo-advisors, such as Empower, also offer access to human advisors.

How Many Robo-Advisors are There?

There are 100’s of robo-advisors. In addition to the U.S. and international robo-advisors, many financial advisors offer their own “robo-advisor” to their clients as a part of their services.

How do I Choose a Robo Advisor?

First figure out what you are seeking in an investment manager? Free services, tax-loss harvesting, financial advisors, many investments – the list goes on. Next, narrow down your choice and read reviews before making a decision.

Click Here to Get the free Robo-Advisor Comparison Chart with a deep dive into the top robo-advisors.

Which Robo-Advisor has the Best Returns?

There are many articles discussing robo-advisor returns. But, although performance information makes for interesting reading, returns will vary depending upon your investment mix and which sectors are popular – so we don’t recommend picking a robo-advisor based upon returns.

Are Robo-Advisors Worth It?

This list of robo-advisors shows that the field is exploding with choices and options. So, with the preponderance of digital financial advisors, a robo-advisor meant to simplify your life can turn out to complicate it, if you’re spending hours trying to choose the correct service.

We believe that robo-advisors are worth it if you’re looking for solid investment management with reasonable fees – tailored to your goals and preferences.

To simplify your quest for a robo-advisor in addition to this robo-advisor directory we provide comparisons, reviews and current information. Today, you’ll get a list of robo-advisors including the most prominent digital advisors and a few robo-advisor apps. (Although, with the field growing so quickly, it’s certain that they’ll be more robo-advisors popping up soon.)

List of Best Robo-Advisors

1. Acorns makes investing easy by helping you find money (read: the spare change left over from your daily purchases). This money—no matter how little—is invested in your portfolio. In 2016, Acorns stock investments came in 2nd in a robo-advisor comparison analysis.

2. Ally Invest Managed Portfolios is the digital investing robo-advisor that joins Ally’s online banking and do-it-yourself investment platform. Allly enables wide ranging investment options. They also offer zero commissions for  stock, ETF and option trades.

3. AssetBuilder robo-advisor customizes your investment portfolio to your family’s circumstance, your financial goals, your investment horizon and your risk tolerance. Their algorithm incorporates diversification, smart indexing and smart asset allocation to fit your reality. They invest in well-regarded DFA funds (available only to financial advisors).

4. Axos Invest (formerly WiseBanyan) offers sound financial management regardless of the amount of money that you have. The company offers a variety of investment portfolio choices. Axos Invest is part of Axos Financial.

5. Betterment is one of the legacy robo-advisors. They use a goal-based approach with the opportunity to set up multiple goals. Betterment offers socially responsible, smart beta, crypto and income portfolios as well. Access financial advisors, for additional fees. Visit Betterment now.

Choose the best robo-advisor for you with the Robo-Advisor Selection Wizard.

6. Ellevest is one of a handful of robo-advisors designed with women in mind. This robo-advisor invests in up to 21 asset classes and includes several unique funds such as an international real estate and a municipal bond fund. You can also view your Ellevest account through Mint.com. Ellevest also offers a access to financial planners and career counselors for discounted fees. Visit Ellevest now.

7. Elm Partners is a robo-advisor for high net worth and mass affluent investors seeking superb investment management for a rock-bottom .12% AUM fee. Their investment strategy is grounded in financial research and marries value investing with momentum strategies.

8. Empower (formerly Personal Capital) is a top performing robo-advisor with a must-have free portfolio management software (after quick sign up) with an abundance of free investment planning tools. Their unique sector-based asset allocation is research-based. And, for customers using the paid service, a dedicated financial advisor is included.

9. E*Trade Core Portfolios is another low fee-robo advisor offered by a major brokerage company. This makes it easy to call an investment advisor rep for help. You can opt for a typical diversified investment portfolio comprised of ETFs or one of the E*Trade specialty portfolios like a bond portfolio or actively managed account.

10. Evisor is a newer robo-advisor founded by institutional portfolio manager, Jim Dowd, of North Capital Investment Management. This robo’s goal is to provide institutional-grade planning, advisory services and investment management to individual investors.

11. Fidelity Go is another robo-advisor born to a discount brokerage firm. In addition to the diversified investment portfolios, Fidelity recently enacted free investment management for all account holders with less than $25,000 AUM. Those with more than $25,000 get access to financial coaches for a low AUM fee.

12. FutureAdvisor – Recently acquired by Ritholz Wealth Management. Stay tuned to learn more about the platform, as it is integrated into the firm.

13. Interactive Advisors is a clearinghouse of more than 75 individual managed account choices. IA a division of Interactive Brokers, manages many of the robo’s including a group of socially responsible and style offers. There are also many other robos managed by a variety of investment firms with distinct strategies.

14. JP Morgan Automated Investing – JP Morgan Chase’s foray into the robo-advisor market includes a basic robo-advisor based upon your risk level and goals.

15. Marcus Invest by Goldman Sachs – For those interested in a seat at the tony Goldman Sachs table, Marcus Invest robo-advisor might be a way in. A typical digital investment manager with automated investing, based upon your goals and risk level. Five bucks is needed to begin investing and the 0.25 AUM fee is reasonable. SRI, Smart Beta and Core portfolios available.

16. M1 Finance is a unique free robo-advisor that combines DIY investing with robo-advisory features. You create your own investment portfolio composed of any mixture of stocks, bonds and/or funds. Or, if you prefer, you might select a pre-made M1 Finance portfolio. They even offer several hedge-fund replica portfolios. Then M1 Finance regularly rebalances your portfolio back to its original allocation. Visit M1 Finance now.

17. Merrill Edge Guided Investing is the robo-advisor arm of the Bank of America/ Merrill Lynch family. In addition to the typical passive index fund investment portfolios, Merrill also offers active management, in an attempt to outperform the market returns and circumvent downturns.

18. Sogo MarketRiders is one of the first robo-advisors and offers two services; a low fee subscription web-based investing software program and an investment management service. MarketRiders subscription model guides your investing and rebalancing activities while the management service does it for you.

19. Rebalance 360 IRA customizes your retirement account funds residing in Schwab and Fidelity. They construct and rebalance when necessary a diversified portfolio of passive index funds. Additionally, Rebalance IRA pairs each client with an experienced investment advisor.

20. Schwab Intelligent Portfolios is the robo-advisor division of this well-known discount brokerage firm. With zero management fees, access to 50 exchange traded funds and goals based investing, you can also ask basic questions at your local Schwab branch office. The Premium version offers unlimited access to financial planners for low subscription fee pricing.

21. SigFig is another winner in the best performing robo-advisors race. SigFig doesn’t require you to transfer your investment assets but manages them for you while remaining in your Schwab, Fidelity, and TD Ameritrade accounts. SigFig also offers a free portfolio tracker, first $10,000 managed for free and financial advisor access.

22. SoFi Invest is a free robo-advisor that is part of the SoFi lending platform. Unlike other robo-advisors, The SoFi Invest offers clients easy access to stock and cryptocurrency investing as well. SoFi Invest provides financial advisor’s for money related questions. Visit SoFi Invest now.

23. Stash App is a robo-advisor for newbies. With as little as $5 you can start investing in either a traditional brokerage account or a Roth IRA retirement account. After completing your risk questions, you can choose your own investments from the 30 available ETFs. Unlike most other robo’s you choose your own investments in line with your values. Stash was listed on the best robo-advisor returns YTD, 2020.

24. Sustainfolio is a robo-advisor for the socially conscious. This digital advisor caters only to sustainable investors and offers only SRI (socially responsible investment) stock and bond funds. A free annual investment check up is included annually.

25. Titan Invest App is a robo-advisor that’s designed to help the little guy or gal invest like a big-time hedge fund manager. The app strives to mirror the best hedge fund stock picks and outperform the market returns. Visit Titan now.

26. T.Rowe Price Active Plus Portfolios is a niche robo advisor targeted at investors saving for retirement. Their investments include active and passively managed funds from their own firm. This robo strives to beat market returns, not just match them.


27. US Bank Automated Investors is a typical hybrid robo-advisor with automated ETF investing and financial advisor access. Users have access to US Bank services. The platform costs 0.24% AUM fee and requires a $1,000 investment minimum.

28. Vanguard Digital and Personal Advisor Services uses predominantly Vanguard funds and offer passive and actively managed investment approaches. The Personal Advisors hybrid human/automated investing solution is good for those with a bit more cash. Their $3,000 minimum for the digital platform is reasonable, while the $50,000 account minimum makes this service best for wealthier investors. The low fee of 0.20% for digital investors and 0.30% of AUM for Personal Advisory services are competitive.

29. Validea Legends Advisor is not your typical passive index fund investment advisor. Validea interprets the investment strategies of well-known stock market investors and replicates them for you with ETFs and stocks. The firm actively manages the fund with a focus is on outperforming the market over the long-term.

30. Wealthfront is innovating rapidly with their new Path digital financial advisor. Unlike other online investment advisors, Path drills deeply into the type of questions a human advisor might ask – your goals, investment approach, tax status, salary and more. In addition to the typical diversified robo-advisory portfolio, Wealthfront offers a variety of other specialty services like 100+ ETFs and crypto funds,all for a low 0.25% AUM fee. The fee-free cash management account and stock accounts are added bonuses. Visit Wealthfront now. 

31. Wealthsimple is a Canadian robo-advisor. Wealthsimple recently sold it’s US customer base to Betterment. There is no investment minimum, socially responsible and Halal portfolios. For a 0.50% of AUM management fee, you have financial advisor access.

32. Webull Smart Advisor is a new automated investment platform by the active trader Webull app. Webull uses actively traded ETFs sponsored by SSGA. The 0.20% management fee is reasonable, for an active robo advisor portfolio.

33. Xantos Labs is a new investment app for the average person to learn and invest like the wealthy.

34. Zacks Advantage is an actively-managed automated investment advisory service for wealthier investors. The Zacks Advantage robo-advisor is operated on the principle that the most important fundamental factor affecting stock prices is earnings. The portfolios are actively managed based upon Zacks well-regarded research and requires a $25,000 minimum investment amount.

Disclosure: Please note that this article may contain affiliate links which means that – at zero cost to you – I might earn a commission if you sign up or buy through the affiliate link. That said, I never recommend anything I don’t  believe is valuable

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Barbara A. Friedberg, MBA, MS

Barbara Friedberg, MBA, MS brings decades of finance and investing experience to Robo-advisor Pros. She is a former investment portfolio manager and taught Finance and Investments at several universities. Barbara Friedberg's published work includes Personal Finance; An Encyclopedia of Modern Money Management (Greenwood Press), Invest and Beat the Pros-Create and Manage a Successful Investment Portfolio and How to Get Rich; Without Winning the Lottery. Follow her on twitter