Robo Advisor Reviews

M1 Finance Review 2019: Free Robo-Advisor + You Choose Your Investments

M1 Finance Review

  • Are you a DIY investor who wants the flexibility to choose your investments (from 1,000’s of ETFs and stocks)?
  • Do you want to buy and sell investments for FREE?
  • Would you like the opportunity to select pre-made investment portfolios?
  • Are you interested in letting someone else rebalance your investments for you?
  • Do you want a company to help you invest for a secure financial future?

If you want to invest to build wealth and financial security, then consider M1 Finance.

Get started with M1 Finance now!

What is M1 Finance?

One of the most comprehensive robo-advisor platforms to hit market, M1 Finance offers a unique twist to the fintech landscape – hundreds of investment options for free.

No trading fees, and free rebalancing of your investments!

In fact, I opened an account with M1 Finance yesterday!

What makes M1 Finance stand out in the robo-advising arena is its access to thousands of investments from exchange traded funds to individual stocks.

M1 Finance portfolios are easy to visualize as each investment is shown as a slice of pie. The whole M1 Finance pie represents your entire investment portfolio.

You can create your own portfolio, called M1 Finance Pies, selected from roughly 500 investments. Or, you can create several distinct portfolios or pies.

The M1 Finance robo-advisor also offers pre-made expert pies to choose from. I just invested in one of the expert pies! (Find out which one at the end of this post.)

I’m excited to find out how it performs in comparison with my other investments.

Look around the M1 Finance website now!


  • How does M1 finance work?
  • What is M1 Investing
  • Is M1 Finance free? Does M1 have fees?
  • Is M1 Finance Insured?

M1 Finance Features at a Glance

OverviewFree robo-advisor with opportunity to customize investments.
Minimum Investment Amount$100
Fee StructureZero account management + trading fees.
Top FeaturesChoice to use pre-made portfolios or to create your own. M1 Finance manages + rebalances.
Free ServicesAccount creation, management + rebalancing. Investment trading.
Contact & Investing AdviceEmail or phone 9-5 M-F CT + on-screen help button.
Investments6,000 stocks or ETFs traded on the NYSE, NASDAQ + BATS exchanges
Accounts AvailableIndividual and joint taxable accounts; traditional, Roth and rollover IRAs; corporate, trust, LLC + partnership business accounts
PromotionsN/A since account services are free.

What is M1 Investing?

What Differentiates M1 Finance From Competitors

M1 Finance is the most creative automated financial platform online at present.

Investors can choose from pre-made investment portfolios based upon risk tolerance, similar to comparable robo-advisors. But, this is just the beginning, there is so much more.

If you’re a DIY investor, you can create your own investment portfolio, in the percentage allocations that you prefer, and choose from over 6,000 stocks or ETFs traded on the NYSE, NASDAQ + BATS exchanges. After you’ve created your portfolio (or pie), M1 Finance will rebalance the assets back to your preferred allocation.

If you want more help with your investing you can choose from pre-made “expert” portfolios from the following categories:

  • General Investing – perfect for well-balanced investments that match up with your risk level (like a typical robo-advisor).
  • Plan For Retirement
  • Responsible Investing (Socially Conscious)
  • Income Portfolios
  • Hedge Fund Followers
  • Industries + Sectors
  • Just Stocks and Bonds
  • Other Strategies

The new M1 Borrow allows anyone with an account balance of at least $10,000 to borrow from their account. Interest rates are low and this is a great solution if you don’t want to sell your investments, but need money for another use.

The portfolio that I opened is from the expert portfolio, “Just Stocks and Bonds.” I opened a simple two stock portfolio with 60 percent invested in the Vanguard Total World Stock ETF (VT) and 40% invested in the Vanguard Total Bond ETF (BND). You might wonder why I didn’t just buy these funds on my own in an investment account. The answer is, M1 Finance will rebalance these funds back to my preferred 60% stock – 40% bond portfolio at any time, just like other robo-advisors. And since M1 Finance doesn’t charge fees, it’s an ideal investment management tool.

M1 Finance Expert Pies

M1 Finance

I’m also doing an experiment to find out how the returns on this simple portfolio compares with those of more complex robo-advisory investments!

Who Benefits from the M1 Finance Robo-Advisor?

  • The DIY investor who wants to farm out the laborious task of rebalancing his or her portfolio.
  • The new investor seeking a pre-made investment portfolio in line with her risk tolerance.
  • The investor who wants to copy the hedge fund investors, without researching their strategies.
  • The retiree seeking access to target date investment portfolios and the opportunity to invest on their own.
  • The income investor who wants a pre-made portfolio .
  • The cost conscious investor who wants their personal portfolio managed and rebalanced for free.

Is M1 Finance Free?

Yes, M1 Finance is free. There are zero account management fees.

M1 Finance Fees

The only fees you can expect to pay are the underlying ETF and mutual fund management fees that go directly to the fund provider.

As you’d expect, M1 Finance does charge for services such as overnight mail delivery, paper statements, retirement account termination and a few more.

What is the M1 Finance Minimum Deposit?

Unlike many other robo-advisors, M1 only requires $100 to get started! And you can open an account for free.

Types of Accounts at M1 Finance

M1 Finance caters to individuals and business accounts. The company also handles trust accounts.

Available M1 Finance accounts:

  • Individual and joint investment accounts.
  • Roth and traditional IRA accounts
  • Business accounts for corporations, LLCs, or partnerships
  • Revocable and irrevocable trust accounts

Is M1 Finance Insured and Safe?

Your money is insured by SIPC (Securities Investor Protection Corporation) against loss of cash and securities from a brokers failure. It does not protect against normal investment price declines.

M1 Spend and M1 Plus accounts are further insured through Lincoln Savings Bank.

Apex Clearing Corporation is M1’s clearing firm and custodial bank. Apex is a well-known firm and provides similar functions for many of the world’s largest institutional and retail brokers.

M1 employs top level security. Your data isn’t stored on any device and all information is encrypted in transit between your computer and M1 as well as on the M1 servers.

How Does M1 Finance Make Money?

Like a bank offering a free checking account, M1 Finance makes money through other services. M1 Finance makes money lending the user-owned securities and cash held in their accounts,” says Barnes.

M1 Borrow loans charge low interest rates, and help the company make money.

Extremely low costs, along with current, and future revenue streams help M1 Finance make money and increase their profits.

M1 Finance Free Stock App Rocks

Invest for free in your favorite stocks and ETFs with the M1 Finance free stock app. No trading fees or commissions. Once you have $10,000 invested the app enables a low-cost portfolio line of credit. While the M1 Visa Debit Card link sends excess cash automatically into your investments. The M1 Finance app is available in iOs or Android.

“Favorite for investing. I like that I can select a balance of stocks (or pre built portfolio) and not have to worry about it, they handle the details. There are no fees which I think is a must anymore. They offer a good range of stocks and ETFs; I don’t need OTC, crypto-currency, or derivitaves, so both criteria are perfect. Trades aren’t real-time and that keeps me thinking longer term (daily window.)” J.N. in M1 Finance App Review

Can You Day Trade on M1 Finance?

No, M1 Finance is an investing platform, not a trading firm. You can’t buy and sell the same security during one day.

To keep costs low, M1 is only trading once per day during week-days NYSE trading hours.

M1 Finance Review, Features and Drill Down

M1 Finance Pre-Made Investment Strategies

If you prefer to invest in a ready-made group of investments, then the pre-made portfolios are for you.

Typical M1 Finance robo-advisor services include a choice of pre-made investment portfolios according to your risk tolerance:

  •  Ultra Conservative
  • Conservative
  • Moderately Conservative
  • Moderate
  • Moderately Aggressive
  • Aggressive
  • Ultra Aggressive

The Ultra Conservative portfolio is allocated with these funds in the following percentages (90% bonds vs 10% stocks):

  • Short Term Treasury Bonds – SHY – 82%
  • Municipal Bonds – MUB – 2%
  • Small cap US Stocks – VB – 6%
  • Large cap US Stocks – VOO – 2%
  • Developed Market Stocks – VEA – 6%
  • Emerging Market Stocks – VWO – 2%

On the other end of the spectrum, the Ultra Aggressive portfolio is allocated as follows (99% stock vs 1% bond):

  • Large cap US stocks – VOO – 29%
  • Mid cap US stocks – VO – 9%
  • Small cap US stocks – VB 13%
  • Developed Market Stocks – VEA – 34%
  • Emerging market Stocks – VWO – 7%
  • International Bonds – BNDX – 1%
  • Real Estate REIT –  VWO – 7%

The other general investing portfolios fall in between in their allocation percentages to stocks vs bonds. You can view all of the pre-made portfolios without funding an account, although you will need to go through the sign up process. Each of these “General Investing” robo-advisor replica portfolios contain between six and ten individual funds.

Compare; M1 Finance vs. Betterment

The remaining seven categories of pre-made portfolios are created in line with their designated strategy. For example, the income portfolio includes only domestic and international bond funds. The miscellaneous “Other Strategies” pre-made portfolios include Blue Chip, Global Growth and Global Value strategies.

M1 Finance DIY Investment Strategies and Asset Mix

If you want to create your own combination of investments (or investment pies) you can choose from 4,325 stocks. M1 Finance also offers a stock screener to help you construct your own investment portfolio.

M1 Finance

You can also add in funds, from the selection of 1,909 offerings. There’s a screener to help you choose funds as well.

M1 Finance offers over 6,000 investments – check out the site now!


Whether you design your own or choose a pre-designed M1 Finance pie, the platform makes it visually clear which of your investments are off-target by changing the shape of the slice of pie. When new money is added or withdrawn, it automatically affects the section of your pie that is most off-target in order to rebalance itself.

For example, if you want 50% of your investments to be stock-based, but you are only at 48%, then any new money that you add to your investment portfolio will automatically go to the stock investments until your asset percentages return to a 50% stock mix.

You can also initiate rebalancing without adding funds by pressing the sales icon.

M1 Finance makes all trades at 9 AM Central time only.

Dividends are reinvested automatically once they total $10.

Free M1 Representative Consult

You can schedule a free consultation with an M1 Finance representative for guidance navigating the platform.

So, if you have any questions about the platform, you can speak directly with an M1 representative to guide you.

M1 Borrow

If your account is valued at $10,000 or more, you’re eligible to borrow up to 35% of the account value, and pay it back on your terms.

The process is fast and does’t require a credit check. The low interest rate is great if you want to refinance existing high interest rate credit card debt or pay for your wedding.

Special promotion for M1 Borrow – June 1 through June 30, 2019*

  • With at least $10,000 in investment capital in M1, you borrow up to 35% of your portfolio (does not apply to retirement accounts)
  • Borrow up to $5,000 at 0% APR from 06/01/2019 to 06/30/2019
  • Use margin above $5,000 with our usual low rate of 4.25% APR

Tax Efficiency

M1 tax efficient investing uses a strategy when selling securities to help reduce the amount owed on taxes automatically. It’s not tax–loss harvesting, but it does take into account potential tax consequences when selling an investment by choosing the shares with the lowest tax basis.

M1 Spend 

M1 Spend is an FDIC-insured checking account and debit card that is integrated with the M1 platform. It combines digital banking with bill pay and spending with the M1 Visa debit card.

You can even direct deposit your paycheck into your M1 Spend account!

The M1 Spend checking account currently pays 1.5% interest on your balance. While the M1 Finance debit card awards 1% cash back on all spending.

Next, take a look at an actual investor and how he goes through the M1 Finance investment platform.

M1 Finance Review Infographic - DIY + Investment Management Robo-Advisor

M1 Finance Sign-up Process

The sign up is quick and easy.

  1. Plug in your email address and create a password.
  2. Answer a few questions.
  3. Next you build a sample portfolio.
  4. Choose the account type by selecting from the account list.

At that point, before funding the account you can explore the platform’s features. You can look at the pre-made portfolios and explore the thousands of investment options for your DIY portfolio.

Finally, transfer money in to fund your portfolio.

The process is seamless, although it does take a few days to get the account up and running.

M1 Finance Investor Profile

Getting Started with M1 Finance

Learn how Jason, a young engineer invests with M1 Finance.

Jason – An Aggressive Investor

Jason is a risk taker, with a high paying job. He’s 35 with a well funded 401(k) account at work. He wanted to try one of the riskier portfolios. He decided to try a Hedge Fund Replication portfolio.

The Hedge Fund Replication Portfolios includes the following investment company choices:

  • Berkshire Hathaway
  • Coatue Management
  • Green Light Capital
  • Icahn Capital
  • Paulson & Company
  • Pershing Square Capital Management
  • Tiger Global Management
  • ValueAct Capital

Jason decided to invest a few thousand dollars in the Pershing Square Capital Management fund. The Pershing portfolio seeks to replicate Pershing Square Capital Management by investing in the holdings and allocation in the firm’s most recent SEC 13F filing. The securities in this pie are:

M1 Pre-Made Hedge Fund - Pershing Square Capital Management

Investment HoldingSymbolPercentage Investment
Restaurant Brands International Inc. QSR22%
Chipotle Mexican Grill Inc. CMG18%
Mondelez International Inc. MDLZ17%
Air Products and Chemicals Inc.APD09%
Howard Hughes Corporation HHC17%
Platform Specialty Products Corporation PAH07%
Valeant Pharmaceuticals International VRX05%
Nomad Foods LimitedNOMD05%

Next, Jason decided to create another pie (or investment portfolio). This time he’s choosing his own investments.

He appreciates the opportunity to create an several investment of pies.

M1 Finance Pros and Cons

M1 Finance Advantages

M1 Finance account management services are free.

The $100 minimum investment amount makes it easy for the new investor to dip her toe into the markets.

The visual structure of the M1 Finance pies makes it easy to understand what you’re invested in.

Adding money to your account is clear cut. The platform invests new money according to your asset allocation preferences.

The automated portfolio rebalancing makes investment management easy.

The opportunity to choose your own investments and receive portfolio rebalancing for free is a huge draw.

M1 Borrow is a nice option when you need extra cash for a low interest rate.

Click here to check out the M1 Finance website >>>

M1 Finance Disadvantages

In contrast with other automated or robo-advisors, M1 Finance doesn’t offer a risk quiz. This could be a disadvantage to a newer investor. Thus, if you’re not confident of your personal risk tolerance, you might seek an online risk tolerance quiz for guidance.

Regarding the Hedge Fund Replication choices, M1 invests in the publicly listed securities of the specific fund. Yet, you don’t know the price that the hedge fund manager paid for their holdings. And part of smart investing is buying at the right price. This option is best for more advanced or aggressive investors.

M1 doesn’t offer tax-loss harvesting, although they do offer “tax minimization” which allows you to sell investments in the most tax efficient way.

M1 Finance Review – Goldilocks Approach: Not to Hot, Not too Cold

You choose how engaged you want to be with your portfolio management. From pre-made pies to DIY investment portfolio creation, you decide which investment road to take.

M1 Finance is great for on-the-go portfolio management with apps for ios and android devices.

I just invested in the expert pie: “Just Stocks and Bonds”! It’s great for the new investor or someone seeking a simple diversified investment portfolio. 

M1 Finance is user-friendly, so once your initial portfolio is set up it is easy to manage. Just like a bank account, investors only need to worry about depositing or withdrawing money and the new M1 Spend will alloy direct deposit of your paycheck.

The platform itself takes care of the trading and the money gets allotted to your pre-determined specifications.

Even with a fully customizable platform, some people worry about the human touch some robo-advisors lack. M1 Finance has a customer support team available during business hours, so if their extensive FAQs can’t answer your questions, a real human can.

M1 Finance offers a promising alternative to other investing options out there. If you’re stuck between a DIY approach and a fully automated robo-advisor, then M1 is a nice in-between solution. In particular, this platform adds depth and customization to the robo-advising market. Engaged investors, who want hands-on and easily accessible investing options, will find that M1 Finance has a lot to offer.

If you’re sophisticated enough to know what you want in your investments, but don’t want to constantly rebalance and maintain your investment portfolio, M1 Finance is a good alternative. (Click on the link to check out the M1 Finance site.)

We’re all so busy today, that you need to pick and choose how you’ll spend your time. If you like to pick your investments, and seek investing inspiration as well, then consider M1. With the low $100 entry fee, and free account management anyone can dip their toes into the investing world.

Disclosure: Please note that this article may contain affiliate links which means that – at zero cost to you – I might earn a commission if you sign up or buy through the affiliate link. That said, I never recommend anything I don’t  believe is valuable.

*Using margin involves risks: you can lose more than you deposit, you are subject to a margin call, and interest rates may change. To learn more about the risks associated with margin loans, please see our Margin Disclosure ( M1 Borrow available on margin accounts with a balance of at least $10,000. Does not apply to retirement accounts.

Updated; June 4, 2019

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Barbara A. Friedberg, MBA, MS

Barbara A. Friedberg, MBA, MS


  1. February 6, 2019 at 2:38 pm — Reply

    It seems all of your examples have included only Vanguard ETFs.
    Are other issuers available for purchase? Also, is it possible to see your list of stocks and ETFs prior to filling out my personal info?

  2. February 10, 2019 at 9:01 pm — Reply

    Hi Richard, M1 Finance offers literally 1000’s of investments from which to choose from a variety of providers. You can choose individual stocks, ETFs from ishares, SPDR and many others. M1 Finance offers more investments than the majority of robo-advisors.

    In response to your question, ” is it possible to see your list of stocks and ETFs prior to filling out my personal info?” I’m not sure. What I do know is that you can look around the platform without funding an account. With 1000’s of funds and stocks to choose, it’s likely that you’ll find the investments that you are seeking.
    Are there any specific funds you’re looking to invest in?

  3. Richard Callaro
    February 10, 2019 at 9:29 pm — Reply

    Yes. I’d be interested in ETFs such as GlobalX, Ishares, ARK, Invesco, ALPS, Schwab, First Trust, VanEck to name a few.
    Also, CEFs from Nuveen, Pimco, Blackrock and Eaton Vance.
    I’d also like to know if stocks can be purchased from the OTCQX.
    Thank You

  4. February 14, 2019 at 5:00 pm — Reply

    Hi Richard, I’ve logged in to the M1 Finance site and am checking to find out if they offer the funds that you’re seeking. So far they do offer:

    Global X
    With over 6,000 offerings, I’d assume that they also offer Nuveen, Pimco, Blackrock and Eatn Vance funds.

    For information regarding over the counter, pink sheets or other OTCQX firms, I’d check with

    If you’re interested in signing up or checking out the platform, here’s a link:

    Please let me know what you decide and learn. Best regards, Barbara

  5. Merrill Moore
    February 27, 2019 at 1:29 pm — Reply

    Can I set up an account for a LLC, as well as one individually?

    • February 27, 2019 at 1:41 pm — Reply

      HI Merrill, Yes, you can set up an account for an LLC as well as an individual account.

      Here is the list of available accounts: Individual and joint taxable accounts; traditional, Roth and rollover IRAs; corporate, trust, LLC + partnership business accounts

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