M1 Finance vs Personal Capital – Robo-Advisor Comparison Analysis

M1 Finance and Personal Capital offer great investment resources. Free investment tracking and CFPs at Personal Capital for Advisory clients. While M1 Finance provides ETFs, stocks, custom portfolios and free investment management,.
m1 finance vs personal capital

M1 Finance and Personal Capital: Head-to-Head Comparison

Dig in and find out the similarities and differences between M1 Finance and Personal Capital. Learn which one’s best for you.

In this technologically-driven, always moving world, few things are quite as important to us as flexibility, reliability, and customizability. We need our technology to work for us, and we should expect the same of our investments.

Customizability is one of the biggest draws to a robo-advisor like M1 Finance. While Personal Capital offers certified financial planner access to all of its paid users.

Although both are considered fintech robo-advisors, these two investment platforms are more different than they are alike and suitable for two distinct types of investors. M1 Finance is a robo-advisor we frequently praise for being very affordable (read: free!) with 1,000’s of investment options. While Personal Capital provides personal guidance, and comprehensive investment management, for a fee. Although, Personal Capital does offer a free retirement planner and excellent financial tracking software.

*Disclosure: Please note that this article may contain affiliate links which means that – at zero cost to you – I might earn a commission if you sign up or buy through the affiliate link.

Despite these differences, the two prioritize customizability and strive to give their clients clear visual representations of how their money is working for them.

 M1 FinancePersonal Capital
OverviewInvest in stocks, ETFs, and pre-made portfolios.Free investment management tools and full service automated and human financial planning.
Minimum Investment Amount$100Zero - free tools.
$100,000 - paid investment management services.
Fee StructureZero fees for investment management.
$125/ year - M1 Plus with added services.
Zero - Investment management tools.
0.89% - 0.49% AUM for comprehensive wealth management.
Top FeaturesChoose your own investments or pick from pre-made investment portfolios. Access to socially responsible funds. Paid feature includes access to dedicated financial advisor. FREE investment & financial tracking & retirement planner.
Free ServicesNo management fees. Includes free rebalancing + no transaction fees.Spending, saving & investment & performance reports. Retirement & 401(k) fee analyzers. Net worth tracker. Asset Allocation report.
Contact & Investing AdvicePhone (M-F) and email, 7 days per week.Phone M-F 6 am-6 pm PT
CFPs for Personal Capital Advisors clients.
Investment Funds6,000+ stocks and ETFs.
80+ expert portfolios.
Personal Capital Advisors includes ETFs.
Also available - stocks, fixed income, and private equity.
Accounts AvailableSingle and joint taxable brokerage. Roth, traditional, rollover, SEP IRA. Trust. Business accounts.Single and joint taxable brokerage. Roth, traditional, SEP and rollover IRAs. Trusts. 
PromotionsFree investment management.Free financial management tools

M1 Finance vs Personal Capital – Overview

M1 Finance Top Features Overview

M1 Finance applies the concept of pie to investing—and no, not the 3.14 variety or yummy apple pie. Each investment in your portfolio is considered to be a slice of the pie and represents a specific percent of all of your investments. Users can customize up to 100 slices of pie from thousands of investment options. M1 Finance is relies on algorithms for automatic rebalancing back to your preferred percentage allocations and does not offer access to human financial planners.

M1 offers DIY create your own investment portfolios, from a choice of thousands of types of investments including stock, bond and alternative ETFs. If you’re seeking more guidance, choose from an extensive menu of pre-designed investment portfolios:

  • General Investing – perfect for well-balanced investments that match up with your risk level.
  • Plan For Retirement
  • Responsible Investing (Socially Conscious)
  • Income Portfolios
  • Hedge Fund Followers
  • Industries and Sectors
  • Just Stocks and Bonds
  • Other Strategies

Bonus; Betterment vs M1 Finance Comparison

Personal Capital Top Features Overview

Personal Capital offers greater functionality than M1 Finance. This automated investment advisor has multiple options to choose from. For users who want to use Personal Capital’s free features, there’s good news – their retirement, spending, and saving trackers are secure, high quality, and link to your existing accounts.

The Personal Capital free features, include reports, an investment dashboard and calculators:

  • Net Worth and Account Balances.
  • Budgeting.
  • Cash Flow Analysis.
  • Income Report.
  • Spending Report
  • Investment Returns.
  • Asset Allocation View.
  • Retirement Planner.
  • Fee Analyzer.
  • Investment Check-up.

Personal Capital also offers premium features for investors, including access to human financial planners, a comprehensive financial plan, tax-loss harvesting, college savings planning and help with all financial decision-making.

Go directly to the Personal Capital website to sign up for the free investment dashboard, tools and reports.

Personal Capital vs M1 Finance: Who Benefits From Each Robo-Advisor?

Both of these robo-advisors have a lot to offer to a wide range of investors and Personal Capital’s free investment dashboard is great for anyone that owns stocks, bonds or funds. However, each platform has crucial selling points.

Personal Capital vs M1 Finance – Fees and Minimums

There’s tremendous differentiation in this category.

M1 Finance is accessible to all swaths of investors due to the free account management and accessible $100 minimum investment requirement. Plus, there are no trading fees. The only fees that you pay are those low management expense ratios, levied by the exchange traded fund – ETF – company.

For just $125 per year (fees waived for the first year), investors can access M1 Plus, a premium service. With M1 Plus, users get a second daily trading window, additional ATM withdrawals, low 2% margin rates and more.

Wealthier investors would feel secure in Personal Capital’s human financial planners, which are all Certified Financial Planners and available to premium customers. Retirees will certainly benefit from free retirement planning tools but why wait? Anyone at any stage of their career can link up their retirement accounts to the Personal Capital Dashboard and anticipate future roadblocks to saving.

Any investor seeking a free financial management dashboard would be well served to sign up for the free Personal Capital dashboard. You can click here and go straight to the Personal Capital site to link your accounts. It only takes a few minutes.  After linking your accounts you have access to investing, budgeting and retirement tools – for free.

Wealthier investors seeking comprehensive financial management for fees lower than a typical human financial advisor, benefit from using the Personal Capital Advisors. With a $100,000 minimum and 0.89% management fee the paid service targets the mass affluent and wealthier client. As assets under management grow, the investment management fees shrink to 0.49% for accounts worth more than $10 million.

Although the Personal Capital managed account management fees are higher than many robo-advisors they are on the low-end of traditional financial advisor services.

Currently, I have an account with M1 Finance and also Personal Capital, where I use the free investment management tools.

personal capital free portfolio review offer

Personal Capital vs M1 Finance – Access to Human Financial Planners

This one goes to Personal Capital. While M1 Finance’s algorithms rebalance clients’ portfolios, there is no access to a human certified financial planner through this robo-advisor. M1 Finance is designed for the do-it-yourself investors who doesn’t need advice from a financial planner.

Personal Capital customers who pay for premium services have unlimited access to a Certified Financial Planner for a range of investment and financial questions.

For investors with tax, college planning, estate planning and more sophisticated money issues will be better served by the full-service Personal Capital robo-advisor.

Personal Capital vs M1 Finance – Account Types

Both M1 Finance and Personal Capital offer trusts, traditional, Roth, and rollover IRAs, and individual and joint taxable accounts. In addition to these, Personal Capital also offers SEP IRAs.

However, M1 Finance has a bit more diversity: the robo-advisor also offers LLC and partnership business accounts.

Personal Capital account types include:

  • Individual and joint investment accounts.
  • Roth, traditional, SEP & rollover IRAs.
  • Trust accounts.

M1 Finance account types include:

  • Individual and joint taxable accounts.
  • Traditional, Roth, SEP and rollover IRAs.
  • Trust accounts.
  • Corporate, LLC, and partnership business accounts.

Ultimately, if you’re seeking a basic investment, retirement, or trust account, either M1 Finance or Personal Capital will suffice. But, for investors who want an investment account for their business M1 Finance is your solution.

Smarter Investing: M1Finance.com

Personal Capital vs M1 Finance – Customization and Investment Portfolios

M1 Finance just might offer the most customization of any robo-advisor on the market. Clients of M1 Finance are able to choose from thousands of investment options and customize up to 100 “slices” of pie within their portfolios. This gives users flexibility and personalization that is lacking in many other robo-advisors.

If you’re seeking more portfolio set up help then M1 Finance also offers pre-created investment portfolios., M1 Finance also offers many types of premade choices as outlined above in the “Top Features Overview” section. I have two expert porfolios: “Just stocks and bonds” and a globally diversified “income portfolio.”

M1 Borrow also offers loans to their clients, as long as they have a minimum of $5,000 invested in a taxable brokerage account. M1 Plus users benefit from among the lowest margin rates in the industry.

M1 Finance also includes cash management services such as direct deposit, high yield checking, as well as a debit card. M1 Plus users have access to more free ATM withdrawals and cash back on the debit card.

Consider Personal Capital as a full service financial advisor, with lower fees, integrated computerized investment management and unique add on services.

In addition to a financial plan, Personal Capital investors receive a customizable portfolio of stocks and ETFs. Their investment strategy equal weights all sectors, as opposed to other robo’s which market-weight their investments. Personal Capital’s research realized approximately 1 percent higher returns with this strategy.

Personal Capital also provides access to a wide variety of investments including individual stocks, U.S. and international stock funds, various bond funds, and alternative investments spanning real estate, gold, energy and more.

Although, like M1 Finance, Personal Capital Cash also offers customers the opportunity to a higher interest rate on your cash. Another bonus of Personal Capital Cash is that your money is insured by the FDIC, up to $1,500,000, significantly more than the typical $250,000 offered by most banks.lick here.

In sum, the customization and investment portfolios of M1 Finance and Personal Capital are unique. For investors with a small amount of money or those seeking zero account management fees, M1 Finance is the best solution. While investors seeking full service financial planning and investment management are best served by Personal Capital.

Personal Capital FREE Portfolio Review

Personal Capital is offering a FREE limited-time offer to review your current investment portfolio. ($799 value)

The offer is for those with more than $100,000 in assets.

Click on the button below, sign up and get your investement portfolio reviewed by a Certified Financial Planner (no strings attached):

Just sign up with the link, connect your accounts and wait for a call from the Personal Capital representative!

M1 Finance vs Personal Capital Robo-Advisors Takeaway

Despite both focusing on customizability, the M1 Finance vs Personal Capital robo-advisor comparison shows more differences than similarities. While both robo-advisors offer benefits to the general public—especially where Personal Capital’s free services are concerned—they are still geared toward very different investor profiles. M1 Finance is easily accessible to most investors with its $100 minimum investment and zero account management fees, while Personal Capital charges higher account management fees in exchange for human financial planners and a hands-on approach to investing.

What investors need to decide when choosing between these two is: What type of investment management platform do you need? Typically, older more affluent investors with more complex financial situations will gravitate towards Personal Capital. Younger and DIY investors can go-it-alone, without financial planners. If M1 Finance clients need added advice, they can always pay a fee only financial planner for hourly advice or buy per-service advice such as Betterment’s financial planning packages.

Regardless of which robo-advisor you choose, sign up for the free financial dashboard, investment tracking, budgeting, retirement planning, and other tools from Personal Capital.

Read the Complete M1 Finance Review

Read the Complete Personal Capital Review

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Still undecided about which robo-advisor to choose?

Visit the Robo-Advisor Selection Wizard, take a quick quiz, and find out which robo-advisor is the right one for you.

Disclosures: I have an account with M1 Finance and I have a free account with Personal Capital, where I use the free financial management tools.

I am invested with M1 Finance and use the free financial tools at Personal Capital, and like both platforms – a lot.

Personal Capital Advisors Corporation (“PCAC”) compensates Wealth Media, LLC. (“Company”) for new leads. (“Company”) is not an investment client of PCAC.

2 thoughts on “M1 Finance vs Personal Capital – Robo-Advisor Comparison Analysis”

  1. I’ve had an account with Personal Capital for three years and like their investing approach. The fees run 0.79% for my sized account which is significant but I like having the diversity of methodologies since my other accounts are at pure index fee Robo’s(Vanguard and Betterment).

  2. Hi Steveark, When your assets are sizeable, it’s nice to have some variety in your investment approaches. The access to a segment weighted portfolio, tax loss harvesting and financial advisors are all advantages of Personal Capital. Glad that you’re pleased. The fee is certainly less than with many financial advisors.

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