Sofi Invest

Staff Columnist, Kevin Mercadante SoFi Invest – SoFi Automated Investing Review SoFi Wealth recently rebranded as SoFi Invest! The newly launched SoFi Invest adds 3 verticals to the SoFi platform. The SoFi Invest category includes: Active Investing – This SoFi stock investing platform allows you to buy shares of stock or even partial shares and get started investing on your own, for free. Automated Investing – The SoFi robo-advisor invests your money in diversified exchange traded funds, or ETFs and manages it for you. SoFi …

Are Robo-Advisors Good in Volatile Markets? By staff columnist, Alexandra Deluise One of the biggest questions about robo-advisors is whether they will stand the test of time. As Sean Allocca from Financial Planning notes, the bull market has turned volatile leaving some to wonder about the ability of robo-advisors to handle the downturn. Yet many financial professions believe the potential threat to robo-advisors lies in the investors who use them instead of in the platforms themselves. The reason for this is investors may be prone to …

Robo-Advisor Performance As a multi-decade investor I know the pull of high investment returns. It’s wonderful to imagine that a fund’s 20% one-year returns will continue into the future. Many investors make that assumption and jump in to the funds with top returns. Robo-advisor performance records allow you to find out who those winners are! But, just because you can – choose a robo-advisor with the highest returns – doesn’t mean that you should. There’s no guarantee that the winning robo-advisor, investment manager or exchange …