Fidelity Robo-Advisor Review by Professional Investor
Fidelity Go is an online, automated investment platform, commonly known as a robo-advisor. It is the robo-advisor arm of Fidelity Investments. Fidelity Investments is one of the largest investment brokerage firms in the world, offering brokerage services, a large family of mutual funds, retirement services, wealth management and life insurance.
Fidelity operates two of the most popular equity funds in the world, Fidelity Magellan Fund and Fidelity Contrafund. In fact, as a former portfolio manager, I regularly consumed Fidelity’s stock research resources.
In addition the other services that the firm offers, the Fidelity Go robo-advisor enables you to have some or all your investment portfolio professionally managed by the platform.
- Fidelity Robo-Advisor Review by Professional Investor
- Fidelity Go Robo-Advisor Review – Features at a Glance
- How Does Fidelity Go Work?
- What Differentiates Fidelity Go From Competitors
- Fidelity Go Robo-Advisor Review – Drill Down
- Fidelity Personalized Planning and Advice – Hybrid Robo-Advisor
- Is Fidelity Safe?
- Fidelity Spire App
- Pros and Cons
- Fidelity Go Robo-Advisor Review Wrap Up
- Fidelity Go Alternatives
*Disclosure: Please note that this article may contain affiliate links which means that – at zero cost to you – I might earn a commission if you sign up or buy through the affiliate link.
Fidelity also offers a hybrid robo-advisor called Personalized Planning and Advice. We’ll also include an overview of this offer.
Fidelity Go Review
Ease of Use
Tool & Resources
Fidelity Go robo-advisor is a basic digital investment manager with financial advisor access for wealthier investors. Best for:
- New, small investors
- Existing Fidelity customers
- First $10,000 managed for free
- Part of the Fidelity fund family
- Fee-free investment funds
- Fidelity Go lacks a wide range of investment choices
- The risk quiz is less comprehensive than competitors
- Few account types for Fidelity Go users
What is Fidelity Go?
The Fidelity robo-advisor is designed for investors who prefer to have their money professionally managed, without high fees.
You complete a questionnaire that forms the basis of your portfolio allocation, and then the platform handles all the investment management for you. The management is guided by experts and implemented with technology
You don’t need a minimum initial account deposit in order to get started, although you will need at least $10 in your account before your money is invested. The investment portfolios are based upon your answers to the questionnaire and include six fee-free diversified mutual funds.
Fidelity Go Robo-Advisor Review – Features at a Glance
|Overview||Automated investment management robo-advisor with fee-free Fidelity mutual funds.|
|Minimum Investment Amount||Zero - $10 to begin investing.|
|Fee Structure|| Up to $10,000-free investment management. |
$10,000 to $49,999 - $3 per month.
$50,000+ - 0.35% aum
|Top Features||Fee-free mutual funds. Part of the Fidelity Investments family.|
|Accounts Available||Single and joint taxable investment accounts. |
Roth, traditional, and rollover IRAs.
|Investment Funds||Fee-free stock and bond Fidelity Flex mutual funds.|
|Free Services||First $10,000 managed for free.|
|Contact & Investing Advice||Phone 24/7 |
Live Chat (offline) 8 am - 8 PM EST Monday - Friday
How Does Fidelity Go Work?
The sign up couldn’t be easier. Simple answer a few questions about your income, financial goals, account type and your risk level. Then Fidelity comes up with a a diversified investment portfolio based on your responses. You can even take the questionnaire and view potential investments before signing up and funding an account.
The Fidelity Go team chooses your investments, monitors the investment markets and keeps your strategy on track.
Fidelity Go is appropriate if you’re looking for a low advisory fee investment manager that creates an investment portfolio, manages and updates your investments for you. If you’re an existing Fidelity customer, it’s worth a look.
What Differentiates Fidelity Go From Competitors
The Best of Fidelity Managed Accounts
Since Fidelity Go is part of the Fidelity Investments family, you can have both managed investments and self-directed investments with the same brokerage firm. Investors seeking the comfort of a well-regarded investment broker and a digitally managed investment account might give this robo a spin.
For new or inexperienced investors, this combination do-it-yourself plus automated Fidelity Managed accounts can be particularly attractive. You can even compare your own self-directed investing results with your Fidelity Go account to determine how well you are doing on your own.
Fidelity Managed Accounts
Fidelity offers two automated investment management account solutions.
- Fidelity Go – Digital Advice -Goal based automated investment advisor. Appropriate for all levels of investors. No minimum investment required.
- Portfolio Advisory Services Account – Financial human advisor driven digital investment management. Appropriate for wealthier investors seeking low fee investment management and financial advisor access. Minimum investment of $50,000. Management advisory fee is 0.50% of AUM.
Additional managed solutions are available for higher net worth individuals seeking broader financial management solutions.
Fidelity Go Annual Strategic Review
Annually, Fidelity Go checks in with you to make sure that your situation has remined constant. If anything in your profile has changed, they may suggest a new investment strategy for you. This keeps your investments from drifting out of line with your goals and risk comfort level. This is useful should your circumstances change and your investment portfolio isn’t in line with your present risk tolerance level or goals.
Fidelity Go Invests in Fee-free Fidelity Flex Mutual Funds
This is a game-changer, as most robo-advisors invest in ETFs with investment management fees. SoFi is the only other robo that we’re aware of that also offers fee-free funds.
Keeping fees low (or non-existant) can improve investment performance.
Bonus: Ellevest Review-Robo-Advisor with Financial Planners and Career Consultants (not for women only)
Fidelity Go Review of Target Tracking
Once your account is open, you can choose a target dollar amount for your portfolio to reach by a certain date. Once you choose that amount, the robo estimates the likelihood that you will reach that goal. If it appears that you won’t, they will offer suggestions to improve your chance of hitting your goal.
In this way, Fidelity Go isn’t just managing your investments. They are also providing you with overview strategies that might help you to reach your investment goals.
Fidelity Go Robo-Advisor Review – Drill Down
Sign up Process
Answer several questions that cover your age, when you’ll need the money, whether the account will be for retirement or another goal and your risk tolerance level.
Next, you’re presented with a See My Suggestion button that shows your recommended investment portfolio
I claimed an abge or 47, and a lump sum investment of $50,000 and rated myself as a 7 on the risk tolerance scale.
The recommended growth portfolio allocation included:
- 49% Domestic Stock Funds
- 21% Foreign Stock Funds
- 30% Bonds
- 1% Short-Term (typically cash-like investments)
I liked that the analysis includes a potential value of my investment over time. In an average market, in 16 years, in retirement, my $50,000 initial investment was projected to grow to $164,400.
If the markets experienced lower returns over the next 16 years, my investments would be worth roughly $81,800.
We don’t like that Fidelity Go lacks some of the diversification found on other platforms, like real estate, international bond funds, commodities and more. We prefer more diversification, although many investors are okay with just the basics, and only the future will determine if greater diversification will benefit returns.
We’re not in favor of determining your risk tolerance by a numeric self-assessment. The single question essentially asks you how you feel about risk, which isn’t the same thing as determining your reaction to the events that drive risk.
For example, Vanguard Personal Advisor Services asks specific questions that address the” actual mechanics of risk like
- I prefer investments with little or no fluctuation in value…?”To which you can indicate strongly disagree, disagree, somewhat agree, agree, or strongly disagree.
- ”How stable are your current and future income sources?”To which you can indicate the degree between very unstable and very stable.
- ”What other concerns do you have about market risks?” This is an essay type question, where you are free to record any concerns that you have.
Fortunately, you can adjust your risk tolerance if you’re too heavily weighted towards stock funds (riskier) or over-weighted in bond investments (more conservative).
Fidelity Robo-Advisor Investment Mix
Your investment mix includes passively managed US and international stock and bond funds from the Fidelity Flex family.
Fidelity Flex Funds
Fidelity has upended the investment industry with the introduction of Fidelity Flex Funds. These are similar, although not identical to, existing low-fee index mutual funds but the Fidelity Flex funds do not charge a management fee.
That’s correct, unlike all other mutual and exchange traded funds, Fidelity Flex Funds don’t charge a fund management fee!
Sample Fidelity Flex Funds Include:
|Sector||Fidelity Investment Fund||Ticker Symbol|
|U.S. Large-Cap Stocks||Fidelity Flex 500 Index||FDFIX|
|U.S. Mid-Cap Stocks||Fidelity Flex Mid-Cap Index Fund||FLAPX|
|U.S. Small-Cap Stocks||Fidelity Flex Small-Cap Index Fund||FLXSX|
|Foreign Stocks||Fidelity Flex International Index Fund||FITFX|
|Municipal Bonds||Fidelity Flex Municipal Income Fund||FUENX|
|Short-Term Municipal Bonds||Fidelity Flex Cons. Income Municipal Bond Fund||FUEMX|
|Short-Term Cash||Fidelity Government Cash Reserves||FDRXX|
The municipal bond funds are only included in taxable not retirement accounts.
Fidelity Go Account Types
Fidelity Go offers the following types of accounts:
- Single and joint taxable investment accounts
- Roth, traditional, and rollover IRAs
Fidelity Go offers fewer account types than many of it’s competitors. Betterment and Wealthfront each offer more account types than Fidelity Go.
|Robo Advisor||Management Fee||Investment Minimum||Sign up|
|0.25% of AUM (free managment promo)||None||Sign up|
|0.25% of AUM ($5,000 managed for free)||$500||Sign up|
|$1-$9 per month||None||Sign up|
|Basic-None Premium-$30/month ($300 set up fee)||$5,000||Sign up|
Fidelity Go Performance
The trailing two year returns of Fidelity Go, as of June 2021, is roughly in the middle of the robo-advisory pack, according to the Backend Benchmark Robo Report. We hesitate to provide specific performance numbers, as this data changes daily.
Although the Fidelity Go performance information is interesting, it shouldn’t drive your investment decision. Your returns will vary based upon your asset mix and account type. Additionally, previous performance data doesn’t determine future returns.
Rebalancing means buying and selling funds to return the investment percentages back to your preferred mix. So if you chose to have 70% invested in stock funds and 30% in bond funds, and after a time the mix grew to 75% stock funds and 25% bond funds, Fidelity go would sell a portion of the stock funds and buy bond funds to return to your pre-selected 70% – 30% allocation.
Fidelity Go doesn’t have a specific percentage parameter that guides rebalancing. Instead, they continuously monitor your portfolio and the investment environment. If the markets move significantly in either direction, causing your portfolio to stray from the preferred allocation, the company rebalances it back to your preferred percentages.
Fidelity Go Tax Loss Harvesting is Tax-advantaged Investing
Fidelity Go does not offer tax-loss harvesting for their taxable investment accounts (the option is unnecessary with IRAs, since they’re tax-sheltered accounts). The Fidelity robo-advisor’s nod to tax loss harvesting is the availability of a municipal bond fund for the taxable brokerage account.
Fidelity Go considers tax-advantaged investing to be retirement accounts. One area where the platform departs from typical robo-advisors is that they do not offer a specific tax-advantaged investing option. For a basic robo-advisor that offers tax-loss harvesting, consider Betterment or Wealthfront.
Want help choosing a robo-Advisor? Try our Robo-Advisor Selection Wizard
Fidelity Go Fees
Like Ellevest, Fidelity has just reduced fees and added a subscription model.
Fidelity Go offers severl fee levels, based on your account balance.
You’ll pay no advisory fee for a balance under $10,000.
This is great for small investors.
Less than $10,000 – $0 fees
$10,000 – $49,999 – $3 per month
$50,000+ – 0.35% AUM
There are no trading fees, transaction fees, or rebalancing fees.
For investors seeking lower fee robo-advisors, check out our list of robo-advisor fees from lowest to highest.
Fidelity Personalized Planning and Advice – Hybrid Robo-Advisor
For investors seeking human financial planner coaching along with digital investment management, the hybrid robo might be for you.
- Financial coaches available for all users. Coaches help with all sorts of financial planning for near-term and longer-term goals.
- Personalized investment plan
- Before sign up, a free investment strategy is available to potential clients.
Minimums and Fees:
- Personalized Planning and Advice offer requires a $25,000 investment minimum
- Annual fee is 0.50% of AUM
The Fidelity hybrid robo-advisor is a good alternative for investors seeking professional investment management along with financial coaching. Although there are lower cost alternatives at Schwab, Sofi Invest (zero management fee), Vanguard, and SigFig.
Is Fidelity Safe?
Fidelity security is top priority. The firm safeguards your account with encryption, firewalls, secure email and 24/7 system surveillance. Fidelity also offers 2-factor authentication and money transfer lockdown which blocks your account from unauthorized withdrawals.
For additional Fidelity security you may use Fidelity MyVoice technology so that your voice pattern is recognized and verified. Finally, security text alerts are available so that you’re informed when specific transactions or updates are made to your account.
Fidelity Spire App
Although not technically part of the Fidelity Go robo-advisor, the Fidelity Spire App is a new tool to help you manage and master your money.
The Spire App helps you set goals, save, and invest.
The best part of the app is its ability to help you keep your money plans organized. You set goals and the app helps you to meet and keep track of your financial priorities.
With the simple interface, no minimum investment amount, and fee-free investing for users with less than $10,000, we believe that Fidelity Go is good for beginners.
No, Fidelity Go is a digital investment manager, not a type of an account. But, you can open a Roth IRA account with Fidelity Go.
When comparing the robo-advisors, we prefer Schwab Intelligent Portfolios. Schwab has zero investment management fees and more diverse investments. Although Schwab’s $5,000 investment minimum may be prohibitive for smaller investors. In that case, Fidelity Go is a reasonable alternative. Although you might consider SoFi Invest which offers zero investment management fees and no minimum to invest.
Pros and Cons
- $10,000 fee-free investment management is great! The $3.00 per month fee for investors with $10.000 and $49,000, is also affordable for smaller investors.
- We like the addition of Fidelity Spire to the platform to help keep users honest with their financial plans.
- No-fee Flex funds are a plus.
- The hybrid Personalized Planning and Advice is good for existing high net worth customers.
- Fidelity Go’s annual management fee of 0.35% for accounts worth over $50,000 is at the middle level for robo-advisors, but much higher than major competitors, such as Wealthfront and Betterment (both 0.25%), while SoFi Invest Automated Investing and Charles Schwab Intelligent Portfolios both offer their services with zero advisory fees. Although you will pay the underlying fund management fees which are in the .09% range.
- No human investment advice.
- Fidelity Go doesn’t offer tax-loss harvesting.
- The Fidelity robo-advisor offers fewer account types than most competitors including Betterment, Wealthfront and Personal Capital.
- Unlike other robo’s Fidelity asks you to select your risk score, versus presenting scenarios that will help them determine your level. This is okay for more insightful investors, but not great for newbies.
Fidelity Go Robo-Advisor Review Wrap Up
Fidelity Go is a decent robo-advisor choice if you like investing through a large investment brokerage, like Fidelity Investments. That gives you the ability to take advantage of professional investment management, while also preserving the option for self-directed investing through a brokerage account. The fees are great for small investors. Although larger investors have lower fee robo-advisor options.
Schwab Intelligent Portfolios charges zero management fees and when you add in their ETF fees, the total robo-advisor investment cost is lower at Schwab than Fidelity.
We like Fidelity Go as a basic robo-advisor, especially for existing Fidelity customers and newbies.
Although, there are less expensive robo’s with greater diversification and features.
Fidelity Go has enough advantages in its favor to merit consideration. Check out Fidelity Go’s website and see if the platform will work for you.
Bonus: Free Robo-Advisor Comparison chart (no sign up required).Find out how Fidelity Go stacks up against the robo-advisory competition.
Fidelity Go Alternatives
Betterment vs Fidelity Go vs M1 Finance
|Features||Betterment||Fidelity Go||M1 Finance|
|Overview||A goals based automated investment advisor. Offers a variety of human financial planning options.||Automated investment management robo-advisor platform with access to fee- free Fidelity Flex mutual funds and the Fidelity Investment Company’s services.||Free robo-advisor with opportunity to customize investments.|
|Top Features||Goal-based investment management. Rebalancing. Tax-loss harvesting. SRI, smart beta + income portfolios. Human financial advisor access.||Part of the Fidelity Investments family, giving you access to all that the company offers. Automated investment management. Annual Strategic Review.||1000's of investments vehicles. Choose your own investments or pick from pre-made investment portfolios. Borrowing available.|
|Free Services||Free investment management promotion||N/A||No management fees. Includes free rebalancing + buying and selling securities.|
|Fee Structure||Digital-0.25% AUM Premium-0.40% AUM||Up to $10,000 free investment management. $10,000 to $49,999 - $3 per month. Over $50,000 - 0.35% aum||Zero fees for investment management.|
|Accounts Available||Single + joint taxable brokerage. Roth, traditional, rollover + SEP IRA. Trust.||Single + joint taxable brokerage accounts; Traditional, Roth + rollover IRAs.||Single + joint taxable brokerage. Roth, traditional, rollover + SEP IRA. Trust. Business accounts.|
|Investment Funds||Low-cost, commission-free ETF from diverse asset classes. Smart beta, income and socially responsible investing available.||Zero-fee Fidelity Flex mutual funds from basic asset classes.||1000's of stocks and funds|
|Contact & Investing Advice||Phone M-F and Email-24/7. Financial advisor access.||Phone and Live Chat 8 a.m. to 8 p.m. ET, M-F||Phone M-F and Email-24/7|
|Minimum Investment Amount||There is no minimum investment amount required for Digital. $100,000 required for Premium.||There is no minimum investment amount required.||$100|
Go directly to the robo-advisor websites:
- Wealthfront vs Fidelity Go
- Betterment vs Fidelity Go
- Wealthfront vs Acorns
- M1 Finance vs Robinhood
- Betterment vs Ellevest
- Fideltiy vs Vanguard
*Disclosure: Please note that this article may contain affiliate links which means that – at zero cost to you – I might earn a commission if you sign up or buy through the affiliate link. That said, I never recommend anything I don’t believe is valuable.