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5 Best Robo-Advisors for Beginners 2023

Last Updated on January 31, 2023 by Barbara A. Friedberg, MBA, MS

Disclosure: Please note that this article may contain affiliate links which means that – at zero cost to you – I might earn a commission if you sign up or buy through the affiliate link. That said, I never recommend anything I don’t  believe is valuable

The best robo-advisors for beginners are those that allow you to invest with a small amount of money, have low fees, and a sound reputation.  If you want to begin investing and grow your wealth then a robo-advisor is an ideal place to start.

Investing is a proven way to build long term wealth. Imagine investing just $500 per month beginning at age 25 and never increasing that amount. At age 66, your $6,000 annual or $216,000 lifetime investment could be worth nearly $900,000 (assumes an annualized 7% return). Now that’s a nice chunk of change to supplement Social Security.  These beginner robo-advisors can get you started investing today!


*Disclosure: Please note that this article may contain affiliate links which means that – at zero cost to you – I might earn a commission if you sign up or buy through the affiliate link.

Although, you don’t need a robo-advisor, you could invest on your own. But if you’re seeking a set-it-and-forget-it investment plan, then robo investing is worth considering. 

Most robo-advisors ask you a few questions about your goals, financial situation, and comfort with risk (or the possibility that your investments will go up and down). Based upon your answers to the quiz, you’re presented with a portfolio of stock, bond, cash, and alternative investment funds, in an asset allocation that fits your preferences.  

If you’re a new or intermediate investor, seeking an easy way to save for retirement or a long-term goal, then you owe it to yourself to check out a robo-advisor. 

I’ve been studying robo investing for more than five years and have invested in several myself. I appreciate the professional management, expert portfolios, and low fees offered by the new digital investment managers. 

Beginner Robo-Advisors

Robo AdvisorManagement FeeInvestment Minimum
m1 finance imageNone$100Sign up
None$1.00Sign up
Betterment logo0.25% of AUMNoneSign up
wealthfront review logo0.25% of AUM ($5,000 managed for free)$500Sign up
None (with 30% cash) - 0.30% (without cash allocation)$100Sign up

1. M1 Finance – Best for Stock/ETF Pickers 

Best for – Investors who want to choose their own pre-made investment portfolio, and have it rebalanced, for free. Those who want access to more than 6,000 stocks and ETFs and have those rebalanced back to your preferred asset allocation.  

Minimum – $100 

Fees – FREE: no management fee (M1 Plus – upgraded plan costs $125 per year) 

M1 Finance is one of the most unique robo-advisors because you can invest in scores of ready-made investment portfolios and individual stocks and ETFs, all under one roof. So, if you’re just starting out, you might want to choose a simple ready-made stocks and bonds portfolio. M1’s pre-made investment portfolios offer choices for most investors including socially responsible choices, dividend portfolios, retirement funds and even hedge fund-like choices.  


Once your investing confidence grows, you can branch out and add stocks and ETFs to your investment portfolio.  

The main distinction between their pre-made portfolios (called them M1 pies) and other robos offers is that you choose from among all the pre-make offers. There’s no “quiz” to direct you to the best investment portfolio.  

So M1 is better for those with a bit of investment knowledge.  

Read the M1 Finance Review

2. SoFi Automated Investing – Best for Those Seeking Financial Advice 

Best for – Investors who want access to financial consultants and might like to try trading on their own. SoFi offers many lending products as well.  

Minimum – $1  

Fees – FREE: no management fee 

SoFi Automated Investing is the robo-advisory arm of the larger SoFi Invest platform. The standout feature of SoFi is that all clients have access to financial consultants along with career coaches. This is a great beginner robo-advisor for newbies, with investment questions.  

The risk-adjusted portfolios are diverse and include global stocks, corporate, government, and high yield bonds, and a real estate fund. We like the diversified choices. Another advantage of the platform is that the SOFI Invest vertical offers other types of investing including stocks, funds, crypto, and fee free index funds. 

Read the SoFi Automated Investing Review

3. Betterment-Best for Those Who Want CFP Access

Best for: Investors who want access to certified financial planners. CFPs are among the most highly trained financial advisors, for an additional fee. Those seeking broad diversification and who think they might want to purchase a low-cost financial planning package for specific goals like college or retirement planning.  

Minimum – Digital Plan – No minimum. You’ll need $10 to begin investing Premium Plan with Certified Financial Planners requires $100,000. 

Fees –  Digital Plan 0.25% of amount invested for those with minimum of $250 per month auto deposit or more than $25,000 invested. $4 per month for those with less than $20,000 AUM. Premium Plan 0.40% of AUM. 

Betterment is one of the first robo-advisors and continues to be the one to beat. All investors have access to low fee financial planning packages with a CFP. This is great for those on-the-go and seeking quick money advice.  

Betterment is a typical goal-based robo-advisor with lots more! After answering a series of questions, you are presented with portfolio options and a recommended allocation of stocks and bonds. The funds span the US and international markets with allocations to investments that have outperformed in the past like value and small-cap. The asset allocation at Betterment is among the most diversified and based on proven investment research. 

In addition to the basic portfolios users can opt for specialty investing including income, socially responsible, and smart beta. Users have acces to low-cost financial planning packages and the premium service offers unlimited financial advisors.  

Read the Betterment Review

4. Wealthfront-Best for Techies 

Best for – Investors comfortable with a predominantly digital investment platform. Investors seeking Smart Beta portfolios, which strive to beat the market. Those who want low fee borrowing and cash management products.  

Minimum – $500.00 

Fee – 0.25% of account value. Click below for fee-free $5,000 management. 

Wealthfront is one of the earliest robo-advisors, with an impressive investment committee, best-of-breed Path financial advisor, and excellent investment choices. Wealthfront has one of the most comprehensive investment interviews. The Path digital financial advisor comparable to speaking with a human financial planner. This indepth analysis of your investment goals, financial situation, and risk tolerance leads to a recommended portfolio ideal for you.  

The investment choices are widely diversified and include allocations to real estate and energy, as well as typical stock and bond funds. Wealthfront is possibly the only robo with a 529 college savings plan account.  Users can customize their investments by adding strategy ETFs, from a list of more than 200, and two cryptocurrency funds. Or you can create your own portfolio, and Wealthfront will manage it for you.

A secret about Wealthfront that they don’t advertise is that all customer support staff are credentialed stock brokers and some are even Certified Financial Planners. 


Read the Wealthfront Review

5. SigFig-Best for Those who Want to Keep Accounts at Major Firms

Best for – Those with existing Schwab, Fidelity and TD Ameritrade Accounts. And, for those who want access to financial consultants.

Minimum – $2,000 for financial management. $0.00 for access to free investment management tools. 

Fees-Free investment management for accounts valued at $2,000 to $10,000. 0.25% AUM for accounts worth more than $10,000. SigFig portfolios are well diversified with access to REITs or real estate investment trusts, in addition to low-fee stock and bond ETFs.

SigFig is a robo-advisor that manages your account while it is held in popular brokerage platforms, like Charles Schwab, Fidelity, and TD Ameritrade. They offer comprehensive portfolio management, reasonable costs and free financial consultant access to paid account holders.

A stand-out feature is the free financial management tools. Although, competitor Personal Capital’s free software offers more reports and investment management features than SigFig.

If you’re ready to begin investing for the future, but don’t know where to start, then using a beginner robo-advisor makes it easy. The recommended digital investment advisors walk you through the set up so that you will have an investment portfolio that fits your age, financial situation, goals, and risk tolerance. Each of these companies offer exchange traded funds which are low fee and diversified. Some provide socially responsible, smart beta, income, and even individual stock and ETF investing. Each platform offers customer service, mobile apps, and bank-grade security. We’ve thoroughly reviewed every offer and spoken with company representatives.

When investing, starting sooner, will compound your future wealth!

M1 Finance vs Betterment

Betterment vs Wealthfront vs M1 Finance

Wealthfront vs Vanguard

SoFi vs Robinhood

Ally Invest vs Betterment vs Wealthfront


The Best Robo-Advisors for Beginners were selected from the list of robo-advisors. We screened for robo-advisors with at least five years in the business. We avoided app-only robo-advisors. Then we selected investment management firms that fit the criteria for various types of investors. All the robo-advisors selected were on the lower fee spectrum. Next, we selected typical categories and needs of the beginner investors to include: no management fee, able to select from managed and self-directed investments, financial advisors, all-digital and a platform where you don’t need to transfer your investments. Beginners will find easy set up, broad diversification, and specialty features to meet their needs.

*Disclosure: Please note that this article contains affiliate links which means that – at zero cost to you – I might earn a commission if you sign up or buy through the affiliate link. That said, I never recommend anything I don’t believe is valuable.

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Barbara A. Friedberg, MBA, MS

Barbara Friedberg, MBA, MS brings decades of finance and investing experience to Robo-advisor Pros. She is a former investment portfolio manager and taught Finance and Investments at several universities. Barbara Friedberg's published work includes Personal Finance; An Encyclopedia of Modern Money Management (Greenwood Press), Invest and Beat the Pros-Create and Manage a Successful Investment Portfolio and How to Get Rich; Without Winning the Lottery. Follow her on twitter