Betterment vs. Vanguard vs. Wealthsimple Comparison

Betterment vs Vanguard vs Wealthsimple

Betterment vs Vanguard vs Wealthsimple Robo-Advisor Overview

All U.S. Wealthsimple client accounts have been transferred to Betterment and the company has ceased offering their services in the U.S. Investors in Canada and the UK can still invest with Wealthsimple.

This comparison was originally written when Wealthsimple was available to US Investors.

For those interested in a Vanguard vs Betterment Comparison, please click on the link.

For those interested in the Wealthsimple Review, please click on the link.

Robo-advisors, with their increasingly sophisticated algorithms and hands-off investment options, are growing in popularity. One of the biggest selling points of the robo-advisor is its ability to take something as complex as investing and simplify it so that even beginning investors feel well-supported and confident.

Many robo-advisors are flexible enough that investors can have a DIY, hands-on experience with their portfolios or can sit back and let the robo algorithms generate a portfolio. The three robo-advisors we’re looking at today – Betterment vs. Vanguard vs. Wealthsimple – are all great for people who want some human support for financial questions; they also offer more customizability for those who want it.

Disclosure: Please note that this article may contain affiliate links which means that – at zero cost to you – I might earn a commission if you sign up or buy through the affiliate link.

What is Betterment?

Launched in 2010, Betterment is one of the earliest robo-advisors. Betterment manages around $22 billion assets; this places it squarely in 3rd place for robo-advisors with the most assets under management—Vanguard, which we will cover soon, ranks 1st.

We appreciate the opportunity for all Betterment users, regardless of service-level, to text with financial advisors.

Betterment clients have access to all the robo-advisor staple services—tax-loss harvesting, account rebalancing, and diversified portfolios—as well as some more premium services, like access to human financial planners. Betterment EveryDay gives users access to high yield savings and cash management too.

What is Vanguard Personal Advisor Services?

The Vanguard robo-advisor is a member of the Vanguard Financial powerhouse and home of the first index fund. Vanguard Personal Advisor Services, hereafter Vanguard, manages over $161 billion assets, making it the largest robo-advisor around.

Vanguard’s Personal Advisor Services makes heavy use of human financial advisors. Investors will start out working with a financial planner, and will have access to either a team of financial planners or a dedicated advisor over the lifetime of their relationship with Vanguard.

The Vanguard Digital Advisor is geared towards smaller investors seeking an all-digital robo advisory investment manager.

What is Wealthsimple?

Wealthsimple, a Canadian-based robo-advisor, has been around since 2017. This robo-advisor is constantly improving its services and offerings which inclde stock and fund trading, crypto, round ups, cash management. Wealthsimple is open to U.K, and Canadian investors.

All US Wealthsimple accounts have been transferred to Betterment.

Some of Wealthsimple’s largest selling points include the company’s commitment to ensuring everyone has a chance to invest—from socially-responsible to Halal investment options—and the human financial planners which are available at all account levels.

Wealthsimple vs. Betterment vs. Vanguard—Top Features

WealthsimpleBettermentVanguard Personal Advisor Services
OverviewCanadian and UK digital investment management robo-advisor. Offers SRI, Halal investing. Crypto, stock, fund, cash offers.Goals-based digital investment manager with financial advisors. SRI and cash offers.Two robo-advisors. Personal Advisor Services with digital and human advice. Digital with computerized investment manager.
Minimum Investment AmountWealthsimple Basic: $0
Wealthsimple Black: $100,000
Wealthsimple Generation: $500,000
$0 for Betterment Digital. $100,000 for Betterment Premium.-$3,000-Digital Advisor
-$50,000-Personal Advisor Services
Fee StructureBasic: 0.50% AUM
Black: 0.40% AUM
Generation: 0.40% AUM
Digital-0.25% AUM up to $2 million; 0.15% fee over $2 million
Premium-0.40% AUM up to $2 million; 0.30% fee over $2 million.
-Digital Advisor-0.15% of AUM
-Personal Advisor Services-0.30% AUM up to $5 million
0.20% AUM-$5-10 million
0.10% AUM-$10-25 million
Top FeaturesHuman finacial advisor. Socially Responsible Investing (SRI), and Halal investing.Tax efficient investing. Digital and hybrid investment management with financial advisor options. Socially-Responsible Investing, income and smart beta portfolios. Tax loss harvesting.Digital-Low-fee Vanguard ETFs.
Personal Advisor-human financial advisor creates customized portfolio. Tax loss harvesting.
Free ServicesFirst $15,000 is managed for free, with signups through Robo-advisor Free portfolio review. Free investment management promo.N/A
Contact & Investing AdvicePhone or text, Monday through Friday, 8:00 am to 8:00 pm Eastern Time. Email 24/7.

Phone consultations with Financial Advisors for all clients during normal business hours. Additional personalized services for Wealtlhsimple Black and Generation clients.
Phone support M-F. Email support 7 days per week.
Financial advisor access through text for all clients. Premium clients can speak with Certified Financial Planners. Specialty financial planning packages available.
Phone Monday- Friday from 8:00 am to 7:00 pm EST
Personal Advisor Services- Human financial advisor guides the process. No financial advisors for Digital clients.
Investment Funds Diversified index funds. SRI portfolio; Halal portfolio includes stocks compliant with Islamic principles.Low fee exchange traded funds from diverse asset classes.Low fee stock & bond mutual funds and ETFs selected from among the scores of Vanguard funds.
Accounts AvailableIndividual
and joint taxable accounts. Retirement, savings, and business.
and joint taxable accounts. Roth, traditional, rollover and SEP IRA. Trust.
and joint taxable accounts. Roth, traditional, SEP, Simple and rollover IRAs. Trusts. 
PromotionsFirst $15,000 is managed for free, with signups through Robo-advisor Free fund management, dependent upon the account size. N/A

Betterment Top Features

  • Socially-Responsible investing options
  • Smart Beta portfolios
  • Access to human financial planners at all levels
  • Retirement savings calculator
  • High yield savings and cash management accounts

Vanguard Top Features

  • Access to human financial planners, including video chats with advisors
  • New low fee digital investing
  • Investments are selected from dozens of Vanguard funds including actively managed funds
  • Sliding fees that benefit high-value portfolios

Wealthsimple Top Features

  • Halal and Socially-Responsible Investing options
  • Human financial planners available at all account levels; dedicated team of financial advisors available for Wealthsimple Generation accounts
  • Savings options, including high-yield savings accounts and spare change roundups

betterment dashboard

Who Benefits?

For basic investment management, financial advisors, tax-loss harvesting, and reasonable fees, Betterment and Vanguard win with lower investment management fees. Although small investors should start with Betterment, as the Vanguard robo advisor requires a higher minimum investment amount.

For smaller investors, Betterment and Wealthsimple are good robo-advisors .

Those with large investment portfolios benefit from Vanguard, as the sliding fee scale reduces fees significantly for accounts valued over $5 million. Vanguard Personal Advisors also incorporates financial planners into the entire investment process and so is great for those investors seeking extensive advisor access.

Canadian or UK investors who follow Sharia Law will benefit from Wealthsimple. This robo-advisor is one of only a few on the market that supports Halal investment principles.

If you don’t need Halal-compliant investments, but are still looking to help make a difference in the world, the socially-responsible investments available through Betterment and Wealthsimple can help you do this. Both Betterment and Wealthsimple robo-advisors allow clients to make investments in companies that change the world in some way, such as going green or utilizing ethical employment practices.

Fees and Minimums

Wealthsimple Fees and Minimums

Wealthsimple has three plan options, designed to meet the needs of varied investors. Depending on your needs, available minimum investment, and the sort of financial support you’re looking for, you can choose from:

  • Wealthsimple Basic. There is no minimum investment amount required. Investors will pay 0.50% AUM.
  • Wealthsimple Black. The minimum investment is $100,000. Investors will pay 0.40% AUM.
  • Wealthsimple Generation. A minimum investment of $500,000 is required. Investors will pay the same 0.40% AUM as Wealthfront Generation clients, but will gain more features, such as comprehensive financial planning.

Betterment Fees and Minimums

Like Wealthsimple, Betterment offers various account levels. This makes Betterment a viable option for investors regardless of their investing experience and net worth. Investors can choose from two plan levels and la carte investment packages:

  • Betterment Digital. There is no minimum investment required for Betterment Digital. Investors will pay account management fees of 0.25% AUM on accounts valued up to $2 million; accounts over this mark will pay 0.15% AUM.
  • Betterment Premium. This plan requires a minimum investment of $100,000, and charges 0.40% AUM. Fees drop to 0.30% AUM when accounts are valued at $2 million.
  • Financial Advice Packages. Investors can pay for individual financial advising sessions to discuss major lifetime milestones, such as planning for college, retirement, or buying a home. Prices begin at $199.

Vanguard Robo-Advisor Fees and Minimums

Vanguard Personal Advisor requires a minimum investment of $50,000. Their fees are assessed on a sliding scale:

  • .30% AUM on assets up to $5 million
  • .20% AUM on assets between $5-10 million
  • .10% AUM on assets between $10-25 million
  • .05% AUM on assets over $25 million

This sliding scale makes Vanguard one of the lowest management fee robo-advisors on the market for high-asset investors.

Vanguard Digital Advisor requires $3,000 to get started and charges a .15% AUM management fee. The fee may be lowered depending upon the portfolio.

Schwab Intelligent Portfolios Premium recently launched a subscription-based model that charges $30 per month, regardless of assets under management, plus a one time $300 set up fee. This lowers the fee to .12% AUM for assets of $300,000.

Betterment Digital wins the lowest minimum investment amount award. At this level investors can text with financial advisors and purchase a la carte financial planning packages for targeted financial planning.

Betterment vs. Vanguard vs. Wealthsimple—Deep Dive

Human Financial Planners

Wealthsimple gives their clients access to human financial planners at all account levels. Wealthsimple Generation clients can expect more VIP treatment in this area, with a detailed financial plan included.

Betterment also offers access to human financial planners for all plans, with varying levels of access.

Betterment Digital clients can text with financial planners, while Betterment Premium clients will benefit from Certified Financial Planners who can offer advice on investments held outside the Betterment platform. The Betterment a la carte financial planning packages are great for low-cost, targeted guidance.

Vanguard Personal Advisors begins the client relationship with a human financial planner. All Vanguard Personal Advisor Services clients will have access to a team of financial advisors; however, the real benefits kick in for clients with at least $500,000 under management. Clients at this account level have a dedicated financial advisor for their account.

Vanguard Digital Advisor clients do not have financial advisor access.

At higher AUM levels, there’s not a tremendous difference. Although for US investors seeking financial advising, we’d lean towards Betterment as all of the advisors are Certified Financial Planners, a well-regarded designation.

Tax-Loss Harvesting

Tax-loss harvesting is a near-given with robo-advisors on the market currently. All three of today’s robo-advisors offer tax-loss harvesting, making them virtually identical in this category.

Tax-loss harvesting is a strategy used in taxable investment accounts to offset investment gains with losses and lower overall tax payments.

Betterment offers tax-loss harvesting on their taxable accounts. While tax-loss harvesting is a good strategy for minimizing losses, Betterment claims that their strategy outperforms that of other robo-advisors by one percent.

Likewise, all taxable accounts held through Wealthsimple have tax-loss harvesting. This feature is automatically applied to Wealthsimple Black accounts; other Wealthsimple clients will need to “turn on” their tax-loss harvesting.

Finally, Vanguard Personal Advisor Services offers tax-loss harvesting on a case-by-case basis. One of the benefits of Vanguard’s tax-loss harvesting method is that investors have human financial planner oversight to help navigate the process.


All three robo-advisors offer a diverse mix of investments with a few distinctions for each platform. We are comfortable with each of the robo-advisors investment choices.

Wealthsimple Investments

For Canadian and UK investors only.

  • Canadian Stocks
  • US Stocks
  • International Stocks
  • Emerging Market Stocks
  • Corporate Bonds
  • Government Bonds
  • Gold

Wealthsimple offers a Halal or Sharia-compliant stock portfolio and socially responsible investment funds.

For Islamic investors, Wealthsimple is the clear choice.

Betterment Investments

  • US. Total Stock Market Stocks
  • US. Large-, Mid-, and Small-Cap Value Stocks
  • International Developed and Emerging Market Stocks
  • US. High Quality Bonds
  • US. Municipal Bonds
  • US. Inflation-Protected Bonds
  • US. High-Yield Corporate Bonds
  • US. Short-Term Treasury Bonds
  • US. Short-Term Investment-Grade Bonds
  • International Developed and Emerging Market Bonds

Betterment also offers socially responsible investing, smart beta strategies and income-only portfolios.

Vanguard Investments

  • Total Stock Market Index Fund
  • Total International Stock Index Fund
  • Total Bond Market Index Fund
  • Total International Bond Index Fund
  • Intermediate-Term Investment Grade Fund
  • Short-term Investment Grade Fund
  • Intermediate-Term Tax-Exempt Fund (for taxable accounts only)

The Vangurd robo-advisor also offers access to dozens of Vanguard funds  including niche index and actively managed funds.

We like Betterment’s income portfolio option for investors in retirement or saving for a short-term goal and smart beta is great for those who want to attempt to beat the market.

Depending upon your goals, you might prefer one robo-advisor over the other.

Betterment vs. Vanguard vs. Wealthsimple

image credit; Photo by Anukrati Omar on Unsplash

Retirement Planning

Bettterment’s retirement tools are comprehensive. Betterment will strongly appeal to investors who have holdings outside the Betterment platform. All these investments are taken into consideration when your retirement health is calculated.

Wealthsimple has limited retirement planning tools. Although financial advisors are available to discuss retirement topics. Wealthsimple offers a retirement calculator but does not include retirement goal-setting tools in their features.

The Vanguard Personal Portfolio clients can discuss retirement with their advisors. While the digital platform is geared towards those saving for retirement. Vanguard’s investment offerings are diversified, lending themselves to a well-rounded portfolio.

Betterment is the leader for retirement planning tools.

Security and Customer Service

All three robo-advisors use high-level security to protect you and your investments.

Clients can also expect good customer service hours from all three robo-advisors, which is a necessity in today’s busy world. Betterment takes the lead in this category, though, for their weekend availability.

  • Wealthsimple: Phone help Monday-Thursday 9:00am-8:00pm and Friday 9:00am-5:30pm EST; Email available 24/7.
  • Betterment: Phone help Monday-Friday 9:00am-6:00pm, Saturday and Sunday 11:00am-6:00 pm EST; Email available 24/7.
  • Vanguard: Phone help Monday-Friday 8:00am-8:00pm EST.

Wealthsimple vs. Betterment vs. Vanguard—Which is Best? The Takeaway

On the most basic level, all three robo-advisors offer high-quality services, including access to human financial planners, tax-loss harvesting, and specialty investment options, such as Halal, socially-responsible, smart-beta, and actively managed investments.

For new and intermediate investors, seeking a comprehensive robo-advisor with cash management, diversified investments, and socially-responsible portfolios, Betterment is our pick.

For six- to seven-figure investors, seeking to use a robo-advisor with access to a suite of other financial services, like those offered at Vanguard, the Vanguard Personal Advisor is a solid choice. Although, investors need a minimum of $50,000 to start investing with Vanguard. That being said, investors who have over $25 million in assets will pay a miniscule amount in fees.

We recommend Betterment Premium for wealthier US investors with at least $100,000 to invest. With financial planners access, it is a solid choice.

Canadian and UK investors will choose Wealthsimple. Wealthsimple Black is closely matched with Betterment in terms of fees and minimum investment amounts, though investors who choose Betterment will see reduced fees for accounts valued over $2 million. Wealthsimple Black clients, receive airport VIP lounge access, for frequent travelers.

For best all-around robo-advisor Betterment is a solid choice for any investor. With no minimum investment required and some of the lowest fees on the market, Betterment offers an easy entry point into investing for all. They also reward larger investors with reduced account management fees. The fees won’t drop quite as low as Vanguard’s, but when combined with the advanced services Betterment is one of our favorite robo-advisors.

More Robo-Advisor Comparison Articles

Disclosure: Please note that this article may contain affiliate links which means that – at zero cost to you – I might earn a commission if you sign up or buy through the affiliate link. That said, I never recommend anything I don’t believe is valuable.

Featured image credit; Photo by Marvin Meyer on Unsplash

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